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“Awareness, Acumen and the Art of Commercial Discipline” an interview with Duncan Ward, ex‑Oracle If science is the IQ, art is the EQ of commercial success. When I sat down with Duncan Ward, for my series of 'Commercial Conversations with Leaders' there was an immediate sense of calm precision, a certainty and confidence. He was thoughtful, measured, and carried the kind of commercial understanding that comes from three decades of selling, negotiating and navigating complex o

Commercial as a Discipline: lessons from Zinc’s scale‑up journey Sophie Malone really knows her craft, there’s a clarity, sharpness and a grounded passion that I felt immediately we started talking. My conversation with Sophie Malone, Commercial Director at Zinc Systems, was highly energised and gave me that feeling of, ‘I don’t fully understand how they do it yet, but I already want to be part of it.’ Zinc is a fast growing, founder‑led, now PE-backed resilience technology c