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“Awareness, Acumen and the Art of Commercial Discipline” an interview with Duncan Ward, ex‑Oracle If science is the IQ, art is the EQ of commercial success. When I sat down with Duncan Ward, for my series of 'Commercial Conversations with Leaders' there was an immediate sense of calm precision, a certainty and confidence. He was thoughtful, measured, and carried the kind of commercial understanding that comes from three decades of selling, negotiating and navigating complex o