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Commercial as a Discipline
Commercial as a Discipline: lessons from Zinc’s scale‑up journey Sophie Malone really knows her craft, there’s a clarity, sharpness and a grounded passion that I felt immediately we started talking. My conversation with Sophie Malone, Commercial Director at Zinc Systems, was highly energised and gave me that feeling of, ‘I don’t fully understand how they do it yet, but I already want to be part of it.’ Zinc is a fast growing, founder‑led, now PE-backed resilience technology c
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